Sunday, 20 June 2010

Im-Press me

Thanks to the aforementioned Swelle Boutique in my previous post, I have had a few lovely snippets of online press in the last week or so. It was thanks to Denise from the boutique that I found out about 2 of them and the 3rd was a lovely surprise discovery I made myself. The 2 Denise told me about were on Dujour magazine and the blog A change of a dress. Both have written lovely post about the dresses featured in the online boutique and about the label in general. Thankyou to both for their mentions. The links are below.

The 3rd and most exciting for me was a mention on the Guardian websites fashion statement in the life and style section. I subscribe to the fashion statement column and get it emailed to me every week so you can imagine my surprise this week when scrolling through the articles in it, near the bottom I spotted a familiar photo - one from my spring/summer collection shoot. In the shopping news they had decided to feature the new Swelle boutique and to my joy had used one of my images and mentioned my label. It is my first mention in a national newspaper so even though it was just a little one it was still a great treat for me. Here is the link to it, just scroll down to near the bottom.

Wednesday, 16 June 2010

Its a very swelle boutique.

Yes folks you can now buy Rowanjoy online, no its not the online shop I have been telling everyone I am going to set up, It is what my online shop will aspire to be. Swelle boutique has been set up by Denise Grayson who has the wonderful blog which talks about all the gorgeous things in life. This time last year she wrote an embarrassingly lovely post about Rowanjoy and we kept in touch ever since. When she told about setting Swelle Boutique and if I would be interested in being one of the designers she stocked I jumped at the chance. As it was the launch of the boutique I felt some special pieces were most definitely necessary so I created a 3 piece mini collection of the most romantic and pretty dresses I could manage. Turns out that they happen to rank in my top 15 pieces I have made and out of several hundred I think that is pretty good going.

The boutique also stocks a selection of other designers who share the same philosophy of creating beautiful one off or limited edition pieces that have that special quality about them. A fellow ECA graduate and alumni of the Godiva academy of misfits Lu Flux has some gorgeous pieces on sale. My favourite being the Plume skirt made from a gorgeous rainbow of vintage fabrics, scalloped and layered to create the skirt. The label Neue has some wonderfully pleated and tailored dresses which look like the perfect alternative day dress and also look beautifully made.

So go check it out and see the gorgeous offerings Denise has curated for you to spend those pennies burning a hole in your picket on. I also highly recommend a good read of Denise's blog especially if like me you love the pretty things in life - she seems to find them at every possible turn.