Its a wrap, well not really its actually a scarf.

o these were my last minute addition to the stock I took down to London with me. After days waiting for them to be delivered and general harassing of the postman wondering where they were, my bag of vintage scarves got here. I made a very rushed trip down to the tessuti studio to get them printed. This time printing with an opaque version of the green colour on the tshirts and also a lovely pale pink which came up beautifully on the various scarfs. The result of each print varied enormously on each scarf depending on the base colour and print and the fabric each one was made from, some the print has come up really strongly others it has a much more fade effect. Look out for them in various shops and hopefully eventually online.

Block Party

My most recent window display at Pam Jenkins, inspired by A beautiful pair of Louboutins the Bianca sling style with colour blocked sole and heel. Pam has lots of fabulous bright coloured shoes in this season which worked perfectly in the window along with some of the always on trend nude shoes. I'd Like a pair of each in a size 37 please...anyone...anyone?

Spring/Summer 2010 get yourself a floral frock... some new photos

I posted a few weeks ago some behind the scenes photos of my new collection and now I have the real things. Paul has given the photos a lovely washed out treatment which most definitely gives them the feel of one of my favourite photographers Paolo Reversi. I think they suit the feel of the collection perfectly.

Alternative fashion week

For the last few weeks of my life I have been a continual one woman (plus a couple of fabulous helpers) production line. All this printing, sewing and decorating will all come to an end on Sunday when I heave my heavy bags onto the train and head down to London to do the market at alternative fashion week. Alternative fashion week has been running for several years now and is a chance for independent designers to show their work on the catwalk shows that run during the week and sell their work at the market. I will just be at the market this year, hopefully next year they will let my work loose on the catwalk, which runs from the 19th-23rd April from 11am-5pm at spitalfields market. So for any of you down London way that want to part with your hard earned cash, preferably on my stall, it would be lovely to see you.

Shooting the new..

I had my photoshoot for my new S/S 2010 collection yesterday and although I am now shattered I am also very excited as the shoot went super well. As usual I had the fabulous Paul Marr shooting the collection and the wonderful Roy Rogers doing the hair. We had a new addition to the team fiona to do the make-up and a grand job she did too. Our model for the day was a new face Patricia Taylor from Colours agency in Glasgow and she was the perfect girl for the collection. Here are some of my "backstage" shots from the day to give you an idea of what the final shots will be like, I for one cant wait to see them.

Time for Tees

I got to go and do my first screen printing last week over at Albion Road studios. Since then I have been stiching and decorating the printed tees with vintage fabrics lace and some swarovski crystals I had lurking about. So here for you are the first 3 completed tees which will available in all the shops I sell through and also on my stall at the Alternative fashion week market at Spitalfields in April. I will also hopefully be setting up my own etsy store to sell through which they will be available on. The tees will be available just plain with the print or with added embellishment.

Back to Blog

So finally I once again have a working camera and I am now determined to diligent and good with my blogging. My aim is to post at least once a week or if I have been super good and busy there may even be more. So today I thought I would bring a sneaky peek of one of the new elements to Rowanjoy and that is the new prints I am going to be adorning my designs with. To be extra cryptic and keep the prints a bit of a secret until they are on finished garments I have only taken detail shots of them to keep you guessing. They were inspired by art deco graphics and insects.